Tour de France Look sale

15% off Look bikesFor most professional cycling fans, the beginning of July marks the most significant month on the cycling calendar, as Le Tour de France kicks off. Unless you’ve been living under a rock for the last year, you’ll know that the sport of the gods is coming to, as the locals call it, “God’s own county” of Yorkshire. With Britain’s (or Kenya’s depending on your point of view) Chris Froome starting as defending champion and one of the favourites to win the coveted Malliot Jaune for a second time, cycling really is the sport of the moment (apparently there’s some football being played too).

To celebrate this great sporting event coming to England, we’ve taken our most gallic range of products, Look bicycles, and knocked a massive 15% off their retail prices.

About Look
Look pedalLook is best known for inventing the clipless pedal, a piece of equipment we all take for granted now. As a developer of ski bindings, Look brought their binding mechanism to the world of cycling and in 1984 introduced the first Look pedal. In 1985, Frenchman Bernard Hinault won the Tour de France using Look clipless pedals, whilst the rest of the pack were using toe clips.

In 1986, Look introduced the first carbon road frame, the KG86, constructed using TVT carbon tubing. After a 3 week long battle with team mate Bernard Hinault, he became the first American to win Le Tour de France (are you noticing a pattern here?).

Over the proceeding years, Look continued to innovate with both their pedals and bike frames, launching products like the Keo pedal, the 585, 595, 695 and most recently, the 675. Concentrating on technology and integration, Look have become known as an innovator in the cycling industry.

Sale bikes
We have the following Look bikes on sale:

Look 695
695 Light size M
Dura-Ace 9000 11 speed
Look ZED2 chainset
Fulcrum Racing Quattro wheels
was B#5499
now B#4674

695 Aerolight
695 Aerolight size M
Dura-Ace 9000 11 speed
Mavic Cosmic Carbone SLE wheels
was B#7000
now B#5950

675 Light
675 Light size M
Ultegra 6800 11 speed
Mavic Ksyrium Elite wheels
was B#3999
now B#3399

675 Light with Di2
675 Light size S
Ultegra Di2 11 speed
Mavic Aksium wheels
was B#4600
now B#3910

675
675 size L
Ultegra 6800 11 speed
Fulcrum Racing 3.5 wheels
was B#2999
now B#2549

566
566 size L
Ultegra 10 speed
Mavic Aksium Race wheels
was B#2200
now B#1799