Blog Archives

Tour de France Look sale

15% off Look bikesFor most professional cycling fans, the beginning of July marks the most significant month on the cycling calendar, as Le Tour de France kicks off. Unless you’ve been living under a rock for the last year, you’ll know that the sport of the gods is coming to, as the locals call it, “God’s own county” of Yorkshire. With Britain’s (or Kenya’s depending on your point of view) Chris Froome starting as defending champion and one of the favourites to win the coveted Malliot Jaune for a second time, cycling really is the sport of the moment (apparently there’s some football being played too).

To celebrate this great sporting event coming to England, we’ve taken our most gallic range of products, Look bicycles, and knocked a massive 15% off their retail prices.

About Look
Look pedalLook is best known for inventing the clipless pedal, a piece of equipment we all take for granted now. As a developer of ski bindings, Look brought their binding mechanism to the world of cycling and in 1984 introduced the first Look pedal. In 1985, Frenchman Bernard Hinault won the Tour de France using Look clipless pedals, whilst the rest of the pack were using toe clips.

In 1986, Look introduced the first carbon road frame, the KG86, constructed using TVT carbon tubing. After a 3 week long battle with team mate Bernard Hinault, he became the first American to win Le Tour de France (are you noticing a pattern here?).

Over the proceeding years, Look continued to innovate with both their pedals and bike frames, launching products like the Keo pedal, the 585, 595, 695 and most recently, the 675. Concentrating on technology and integration, Look have become known as an innovator in the cycling industry.

Sale bikes
We have the following Look bikes on sale:

Look 695
695 Light size M
Dura-Ace 9000 11 speed
Look ZED2 chainset
Fulcrum Racing Quattro wheels
was B#5499
now B#4674

695 Aerolight
695 Aerolight size M
Dura-Ace 9000 11 speed
Mavic Cosmic Carbone SLE wheels
was B#7000
now B#5950

675 Light
675 Light size M
Ultegra 6800 11 speed
Mavic Ksyrium Elite wheels
was B#3999
now B#3399

675 Light with Di2
675 Light size S
Ultegra Di2 11 speed
Mavic Aksium wheels
was B#4600
now B#3910

675 size L
Ultegra 6800 11 speed
Fulcrum Racing 3.5 wheels
was B#2999
now B#2549

566 size L
Ultegra 10 speed
Mavic Aksium Race wheels
was B#2200
now B#1799

Competition time – win a fi'zi:k Giro Commedia book


We have a copy of fi’zi:k’s commedia Giro d’Italia book, a beautifully designed and printed book commemorating the Italian grand tour. It’s worth B#15, and is not only a great coffee table book, it is full of insightful imagery of the world’s hardest race in the most beautiful place.

To be in with a chance to win this book, simply comment on our Facebook page with who you think will win the opening stage of this year’s Tour de France in Yorkshire.

Correct answers will be put into a hat and drawn at random. Entries close at midnight on the 2nd July so get entering NOW!

Mavic 125th Anniversary

MavicFrench wheel and clothing company Mavic are celebrating their 125th anniversary by launching a range of limited edition “125 Ans” products – and Cycle Art has them in store now!

From it’s humble beginnings in 1889, Mavic has become the world leader in factory built bicycle wheels and a market leader in cycling clothing, shoes and helmets. It’s yellow logo is synonymous with the Tour de France through the famous neutral support vehicle. Mavic was born from the merger of two small companies with the same President – one manufacturing spare parts for bicycles and the other a nickel plating company.

The French company has always been at forefront of technology, and as early as 1934 Mavic began testing a metal rim when the competition were using wood. The subsequent “secret wheel” was used to win the 1934 Tour de France under Antonin Magne.

Mavic Neutral SupportIn 1973, the now famous Mavic neutral service car first made an appearance. As yellow as the Malliot Jaune itself, it has become a permanent installation within the Tour de France and Paris Roubaix caravan.

125 years on, Mavic offer a comprehensive range of wheels, tyres, helmets, shoes and clothes, and in terms of factory built wheels we believe they are some of the best on the market.

To celebrate their 125 years, Mavic have released a special edition range of wheels, tyres and clothing.

Ksyrium 125 wheelsKsyrium 125
The Ksyrium 125 wheels, which are a development of the previous Ksyrium SLR wheels, pack in all of Mavic’s know-how into one of the finest lightweight clinchers money can buy.

Previous Ksyriums have used what Mavic call ISM (inter spoke milling), where excess material is machined away leaving the rim strong where it needs to be but lightweight. The 125 takes this process a step further using “ISM 4D”, with each rim measured before milling to ensure the precise amount of material is removed. It also features a more rounded profile than before, saving more weight but also provide a more aerodynamic rim shape.

As with other Ksyriums, Mavic use a process called FORE, where instead of drilling through the rim bed to house the spoke, the inner surface of the rim is pressed into the rim cavity, meaning the spoke does not go all the way through the rim. According to Mavic, this both increases the strength of the rim and makes the wheel more rigid.

The rims are also treated to the Exalith 2 coating process, which not only looks good but increases the life of the rim and improves braking.

As a finishing touch, the 125 Ans Ksyriums have Mavic yellow hub flanges and a single yellow spoke in each wheel, making a truly unique wheelset. The wheelset weight is a very low 1370 without tyres (1920 with tyres).

Only 6000 pairs will be made, and only a fraction of those will come to the UK. We have some in the shop.

125 Ans HC Clothing125 Ans HC Clothing
Mavic’s HC clothing range has proven to be extremely popular, and as part of their 125 anniversary the company has released a special yellow version of the HC jersey and bib shorts with “125 Ans” labels on the arms and legs. The clothing is in very limited supply, and Mavic has sold out already – but we have a full size run of both the jerseys and bib shorts in stock.

Introducing… the Cervelo Wall!

Cycle Art's Cervelo Wall

When it comes to Cervelo in the North East, Northumberland and County Durham, there is only one destination worth considering – Cycle Art in Prudhoe.


Let us proudly introduce… The Cervelo Wall.

At Cycle Art, we believe each bike we sell to be a piece of art, and none more so than a Cervelo. Each Cervelo on our wall is mounted in an oversize picture frame, creating a gallery of some of the most exotic and desirable bicycles around.

Cervelo R5 Di2 at Cycle ArtHanging up on our Cervelo wall we have the brand new super slippery P3, the ever popular, multiple Iron Man winning P2, the brand new S2, and David Millar’s ride of choice, the S5 aero road bike. The P5 and S3, the only aero bikes not on our shop floor, are on their way to us shortly too.

If lightweight is more your thing, we also have an R3, an R3 Dark, and a stunning, B#8000 Di2 equipped 2014 R5 – the same R5 frame that was used by the likes of Dan Martin and Tyler Farrar for Garmin Sharp Cervelo. A new R5, which is essentially a production version of the Rca, has already been in our shop – but it lasted 30 minutes before a customer bought it. He was pretty impressed with it, as you can see for yourself here. For more information on the Cervelo R Series of bikes, why not read our “In the spotlight…” article.

We also have a couple of R3 Darks left in stock – this rare bike is actually a 2013 R5 badged up as an R3 and built up with SRAM’s fantastic 11 speed Force groupset for a bargain B#3000 (the frame alone was B#3500 last year). We have had customers coming up from as far as London in order to buy an R3 Dark, so if you ride a 51 or a 56, we might have your dream bike waiting for you.

Cervelo R5 Di2We have more than a dozen Cervelos in stock, built and ready to ride with more being built in the workshop, and even more on their way from Cervelo. Not only that, rather than stocking Cervelo simply because we can, our passionate and knowledgeable staff actually own, ride and race Cervelos themselves, meaning we can talk to you at great length about the Canadian brand, how their bikes ride, what it is to own one, and why their bikes are some of the best in the world. So, if you’re in the market for a Cervelo, where else would you go?

To help you build the bike of your dreams, we have a large range of products from what we believe to be industry leaders including Castelli, Kask, Bont, Fi:zi’k, Mavic, Pro, 3T, SRAM, Campagnolo, Shimano, Schwalbe, Clement, ISM and many more. We take great pleasure in sitting down for a coffee with you and going through one of our comprehensive build sheets, helping you spec up your ultimate Cervelo. Furthermore, every Cervelo we sell includes a proper bike fit from our in-house bike fit expert who carries out hundreds of fits a year, as well as a free first service to ensure your pride and joy works as well as it looks.

A freshly ground Caffe Praego coffeeCycle Art is not just a typical bike shop that happens to stock Cervelo. In addition to a large range of Cervelo bikes and other stunning road bikes, Cycle Art has a cafe that sells freshly ground Caffe Praego coffee, home made cakes, scones and cookies and freshly made to order sandwiches. You can also watch Cervelo’s “Beyond the Peleton” video diaries on our widescreen TV whilst you eat and drink.

So, if it’s a Cervelo you are after, why go to a normal bike shop when you can come to Cycle Art?

At Cycle Art, we are Cervelo.

Cervelo S5 outside Cycle ArtSome of our Cervelo builds on Pinterest:

Cervelo R5 with Di2
Cervelo S2 with 105
Cervelo R5 with Dura Ace 9000
Cervelo P3 with Ultegra
Cervelo R3 with 105
Cervelo R3 Dark with Red
Cervelo S5 with Ultegra
Cervelo R3 with Red