Blog Archives

Staff bikes – James Ashberry's Cervelo R3

Cervelo R3At Cycle Art we ride what we sell. By choosing to sell the equipment we personally use and believe in, the advice we give is backed up by personal experience and an in depth understanding and passion for our products. The second in our features of staff bikes looks at James Ashberry’s Cervelo R3.

James’ background is not in the cycling trade, but as a graphic designer. He started cycling at a young age as a mountain biker in Yorkshire, lost interest, and ate himself up to 22 stone. He rediscovered his love for all things pedal powered and lost 7 stone in the process.

Squoval TubingJames had been a long time fan of Cervelo, and when his previous bike was written off in a crash in Mallorca, he jumped at the chance of an R3. Cervelo have 2 main road series – the R Series (or “Classic Road”) and the S Series (or “Aero Road”). The R3 is the entry into the Classic Road series, sitting below the lighter R5 and the super light RCA. As with all the R Series frames, the R3 has a stiff front end thanks for the tapered head tube, “Squoval” (square and oval) tube profiles, and BBRight bottom bracket shell (79mm wide instead of 68mm). It is also blessed with a comfortable rear end thanks to super skinny seat stays, and a slightly more relaxed geometry than most race bikes.

SRAM RedJames has chosen to equip the bike with a SRAM Red Black groupset, Mavic Ksyrium Elite SLS wheels, Pro PLT & Vibe finishing kit and fi’zi:k saddle and soft touch bar tape. He is also a big fan of Shimano’s SPD-SL pedal system over the Look Keos. Just like Chris, he runs a compact chainset and 25mm tyres, in this case Rotor 3DF and Clement Strada LGG 25mm. The bike weighs under 16lbs, without any real effort to save any weight other than the SLS wheels, but James himself admits it would be easier to lose weight off himself rather than the bike.

James regularly says there’s only 3 bikes he would replace this Cervelo with – and 2 of those are another Cervelo!

Full gallery here: http://www.pinterest.com/cyclea/staff-bikes-james-ashberrys-cervelo-r3/

Staff bikes – Chris Bush's Sabbath Mondays Child

Mondays ChildAt Cycle Art we ride what we sell. By choosing to sell the equipment we personally use and believe in, the advice we give is backed up by personal experience and an in depth understanding and passion for our products.

Sabbath Mondays ChildThis particular bike belongs to Chris Bush. Chris is our bike fit expert and has many years experience in the bike trade, as well as being an ex European and British track champion. Chris is long term advocate of titanium bikes, and one of his often-heard catchphrases is, “metal bikes are the future”. He owns a Sabbath September for commuting and training on, but for racing and summer weather rides he has this rather nice Sabbath Mondays Child (the lack of apostrophe is not a mistake – this is how it’s written apparently).

The Mondays Child is Sabbath’s aggressive race bike – in that is has a long top tube and short head tube (although custom geometry is an option). It is constructed mainly from high grade double butted, custom drawn, seamless 3AL 2.5V titanium, with the exception of headtube (which is CNC machined from a solid lump of 6AL 4V titanium to make the front end extremely stiff) and a replaceable 6AL 4V dropout. Chris loves this frame so much, he’s convinced there isn’t a carbon fibre frame that he would replace it with.

Stans Alpha wheelsSpec wise, Chris chose the 10 speed SRAM Red groupset (the bike is 3 years old), hand-built wheels, Pro Vibe finishing kit and a fi:zi’k Arione CX saddle. SRAM Red was chosen due to it’s positive shifting and low weight (a view shared by others in the shop), although he admits he’d be just as happy running Dura Ace 9000 mechanical (wouldn’t we all?). He also runs a compact chainset, showing that you don’t need a double to go fast.

The wheels, hand-built by our own wheel guru Tony Glover, are DT Swiss 240 hubs laced to a Stans Alpha 400 on the rear and 340 on the front. These are designed to be light and responsive whilst still being able to withstand the combination of Chris’ power and Northumberland’s less than perfect roads. He runs with 25mm Ultremos (standing by our position that 25mm tyres are quicker than 23mm).

In this build, the bike weighs an incredible 7.4kg (16.3lbs) making all but the most expensive carbon fibre bikes look a little bloated. You wouldn’t know by looking at it, but this bike has covered over 10,000 miles – and still looks as good as new. All in all, a super light, great handling and very nice looking bike. We’re just not sure about that gold chain, Chris…

Full gallery of Chris’ bike here

Monthly Newsletter – September

Cycle Art will soon be introducing a monthly newsletter that you will be able to sign up for. You will be able to receive all the latest exciting shop news, offers and industry tidbits to your mailbox. In the meantime (whilst we’re waiting on the techy people to do their thing), we’re posting the September issue here on the website. Enjoy!

Cervelo R3 Dark2014 Cervelos
Cervelo has always made some of the most desirable road bikes available, and for a short time only they have made them cheaper too. To make way for exciting new R3 and R5 models, Cervelo have introduced a limited “Dark Edition” version of their R3. “What’s so great about that?” we hear you ask. It’s not an R3. It’s an R5 disguised as an R3. Whilst the 105 equipped bike is already out of stock, you can still get hold of a SRAM Force 22 equipped Cervelo R3 (an R5 frame with an R3 sticker on) for B#2999. Bearing in mind last year’s R5 frame was B#3499, the R3 Dark is B#500 less as a full bike! Be warned though – they are selling fast and are only available in limited sizes so if you are interested, get in touch as soon as you can.

We also have a limited supply of 105 equipped Cervelo R3 bikes using last year’s R3 frameset – these are available for B#1999.

Yellow Ticket SaleYellow Ticket Sale
It’s that time of year where all the shiny new bikes are coming through, so we have a glut of 2013 bicycles to sell. Why not get yourself a bargain whilst you can! We have a range of bikes including a high end Colnago C59 Italia with a Campagnolo Record groupset and a Giant TCR Advanced SL2 with full SRAM Red. We have a range of Ridley bikes including 2 lightweight Helium road bikes both with Ultegra groupsets. We also have a few pairs of 2012 Fi’zi:k shoes on sale including some R1 Uomo down from B#299 to B#255. For more information on our yellow ticket sale and the bikes available for sale, please visit our Yellow Ticket Sale page.

Vuelta CookiesLa Vuelta a Espana 2013
With the Giro d’Italia and Le Tour de France out of the way, only 1 grand tour remains unsettled – La Vuelta a Espana. Often seen as the poorer sibling of the Italian and French offerings, with it’s sun scorched mountain climbs and white villages La Vuelta is unique and beautiful in it’s own way. It is also usually the most exciting and demanding. More often than not it is contested mainly by Spanish GC contenders but this year, American Chris Horner and Irishman Nicholas Roche are in the running for a good position as well as the usual suspects such as Purito, Valverde and company. We’d obviously prefer if either Garmin Sharp or Lotto Belisol had a GC contender so advertising our bikes would be easier but such is life!

So, why not pop up to Cycle Art, have a freshly ground Caffe Praego coffee and home baked cake and watch the race live on our widescreen TV? Even better, why not try one of our home made Vuelta cookies which are hand decorated in either the leader’s red jersey, climber’s blue polka dot jersey or sprinter’s green jersey!

Parts Bin
Lots of exciting bits and pieces have come in including:

Mavic Cosmic Carbone 40

  • Mavic Cosmic Carbon 40 full carbon clincher wheels – B#1800 pair
  • Custom carbon fibre chainrings – starting at B#45.00 each
  • Arte Selle titanium saddles, super light and very comfortable – B#80
  • Token anodised parts in various colours including skewers, head caps & adjuster barrels – starting at B#5
  • Clement Strada tyres back in stock at B#30 each
  • ISM saddles – starting at B#85
  • SRAM Red and Force 22 drivetrains

Castelli winter clothingGet ready for winter with Cycle Art
No one wants to hear it, but the sad fact is winter is looming large. If you are planning on commuting by bike, training, or riding through the winter months you need to be able to see and be seen, keep warm and dry, and have the right bike for the conditions.

Cycle Art has a range of winter ready clothes from Castelli and Mavic and a large range of lights from Lezyne to ensure you are safe and comfortable when the nights draw in and weather deteriorates.

If you’re looking for the ideal winter training bike we can build up a Sabbath September or Silk Route based on your exact requirements. If you’d prefer something that can go anywhere and do anything then we have a great range of cross bikes from Ridley including the 2014 Xbow and a few 2013 models in limited sizes. If you are needing luggage, we can take you across the road to Bicycle Repair Man!