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Staff bikes – James Ashberry's Cervelo R3

Cervelo R3At Cycle Art we ride what we sell. By choosing to sell the equipment we personally use and believe in, the advice we give is backed up by personal experience and an in depth understanding and passion for our products. The second in our features of staff bikes looks at James Ashberry’s Cervelo R3.

James’ background is not in the cycling trade, but as a graphic designer. He started cycling at a young age as a mountain biker in Yorkshire, lost interest, and ate himself up to 22 stone. He rediscovered his love for all things pedal powered and lost 7 stone in the process.

Squoval TubingJames had been a long time fan of Cervelo, and when his previous bike was written off in a crash in Mallorca, he jumped at the chance of an R3. Cervelo have 2 main road series – the R Series (or “Classic Road”) and the S Series (or “Aero Road”). The R3 is the entry into the Classic Road series, sitting below the lighter R5 and the super light RCA. As with all the R Series frames, the R3 has a stiff front end thanks for the tapered head tube, “Squoval” (square and oval) tube profiles, and BBRight bottom bracket shell (79mm wide instead of 68mm). It is also blessed with a comfortable rear end thanks to super skinny seat stays, and a slightly more relaxed geometry than most race bikes.

SRAM RedJames has chosen to equip the bike with a SRAM Red Black groupset, Mavic Ksyrium Elite SLS wheels, Pro PLT & Vibe finishing kit and fi’zi:k saddle and soft touch bar tape. He is also a big fan of Shimano’s SPD-SL pedal system over the Look Keos. Just like Chris, he runs a compact chainset and 25mm tyres, in this case Rotor 3DF and Clement Strada LGG 25mm. The bike weighs under 16lbs, without any real effort to save any weight other than the SLS wheels, but James himself admits it would be easier to lose weight off himself rather than the bike.

James regularly says there’s only 3 bikes he would replace this Cervelo with – and 2 of those are another Cervelo!

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