Monthly Archives: October 2013

Introducing… the Cervelo Wall!

Cycle Art's Cervelo Wall

When it comes to Cervelo in the North East, Northumberland and County Durham, there is only one destination worth considering – Cycle Art in Prudhoe.

Why?

Let us proudly introduce… The Cervelo Wall.

At Cycle Art, we believe each bike we sell to be a piece of art, and none more so than a Cervelo. Each Cervelo on our wall is mounted in an oversize picture frame, creating a gallery of some of the most exotic and desirable bicycles around.

Cervelo R5 Di2 at Cycle ArtHanging up on our Cervelo wall we have the brand new super slippery P3, the ever popular, multiple Iron Man winning P2, the brand new S2, and David Millar’s ride of choice, the S5 aero road bike. The P5 and S3, the only aero bikes not on our shop floor, are on their way to us shortly too.

If lightweight is more your thing, we also have an R3, an R3 Dark, and a stunning, B#8000 Di2 equipped 2014 R5 – the same R5 frame that was used by the likes of Dan Martin and Tyler Farrar for Garmin Sharp Cervelo. A new R5, which is essentially a production version of the Rca, has already been in our shop – but it lasted 30 minutes before a customer bought it. He was pretty impressed with it, as you can see for yourself here. For more information on the Cervelo R Series of bikes, why not read our “In the spotlight…” article.

We also have a couple of R3 Darks left in stock – this rare bike is actually a 2013 R5 badged up as an R3 and built up with SRAM’s fantastic 11 speed Force groupset for a bargain B#3000 (the frame alone was B#3500 last year). We have had customers coming up from as far as London in order to buy an R3 Dark, so if you ride a 51 or a 56, we might have your dream bike waiting for you.

Cervelo R5 Di2We have more than a dozen Cervelos in stock, built and ready to ride with more being built in the workshop, and even more on their way from Cervelo. Not only that, rather than stocking Cervelo simply because we can, our passionate and knowledgeable staff actually own, ride and race Cervelos themselves, meaning we can talk to you at great length about the Canadian brand, how their bikes ride, what it is to own one, and why their bikes are some of the best in the world. So, if you’re in the market for a Cervelo, where else would you go?

To help you build the bike of your dreams, we have a large range of products from what we believe to be industry leaders including Castelli, Kask, Bont, Fi:zi’k, Mavic, Pro, 3T, SRAM, Campagnolo, Shimano, Schwalbe, Clement, ISM and many more. We take great pleasure in sitting down for a coffee with you and going through one of our comprehensive build sheets, helping you spec up your ultimate Cervelo. Furthermore, every Cervelo we sell includes a proper bike fit from our in-house bike fit expert who carries out hundreds of fits a year, as well as a free first service to ensure your pride and joy works as well as it looks.

A freshly ground Caffe Praego coffeeCycle Art is not just a typical bike shop that happens to stock Cervelo. In addition to a large range of Cervelo bikes and other stunning road bikes, Cycle Art has a cafe that sells freshly ground Caffe Praego coffee, home made cakes, scones and cookies and freshly made to order sandwiches. You can also watch Cervelo’s “Beyond the Peleton” video diaries on our widescreen TV whilst you eat and drink.

So, if it’s a Cervelo you are after, why go to a normal bike shop when you can come to Cycle Art?

At Cycle Art, we are Cervelo.

Cervelo S5 outside Cycle ArtSome of our Cervelo builds on Pinterest:

Cervelo R5 with Di2
Cervelo S2 with 105
Cervelo R5 with Dura Ace 9000
Cervelo P3 with Ultegra
Cervelo R3 with 105
Cervelo R3 Dark with Red
Cervelo S5 with Ultegra
Cervelo R3 with Red

Cervelo S2 2014

Cervelo S2 105 The latest edition to our fine collection of bikes here at Cycle Art is the latest Cervelo S2 with Shimano 105 kit. This is the new incarnation of the ground breaking S2 aero bike that set the trend for others to follow. The frame is carbon fibre as you would expect with a carbon fork to match. Finished with a classy red and black paint job and built with a full 105 groupset apart from the FSA chainset B#1899 looks like another bargain from Canada. Some might criticize the use of a threaded bottom bracket which is a fair point. In my view this is a significant advantage. Why? They are easy to service, last longer and more reliable than most of the press fit systems out there today. Sometimes the tried and tested ways are the best. The frame is available for B#1699 but with the bike for sale at B#1899 why would you?

In the spotlight… the Cervelo R Series

DSC-7540-9ca18549-857e-4469-bdb4-3b77b37e8c33-0-960x480

Canada. Home of ice hockey, the maple leaf, mounties, AM radio, and Pamela Anderson. And of course, high end bike manufacturer, Cervelo.

In the second of our “In the spotlight” series, we look at Canada’s most famous cycling export (alongside Svein Tuft, Alison Sydor, Michael Barry and of course, Ryder Hesjedal).

It’s hard to believe, given their elevated status in the bike industry, and the fact that it feels like they have been a permanent fixture of the professional peleton, triathlon, and Iron Man competition for many years, that Cervelo was only formed in 1995. In just 18 years, Cervelo have gone from a tiny start up to being one of the most desirable brands in cycling.

Gianni Bugno's TT bikeCervelo was founded by Phil White and Gerard Vroomen. Prior to Cervelo, the pair were working as engineers in bicycle and Human Powered Vehicle design, before being approached by two time world champion Gianni Bugno to design the fastest possible time trial bike for him. The bike they came up with was groundbreaking – too groundbreaking for Bugno’s sponsors and the bike was never raced.

Undeterred, and with multiple athletes interested in their unique approach to bicycle design, later that year with just two models in their range, White and Vroomen started Cervelo. The rest, they say, was history.

By 1998, Cervelo had multiple national time trial championships to their name. In 2001, the P3 was launched, and quickly established itself as the standard by which all time trial and triathlon machines were measured. The following year saw the introduction of the Soloist, the bike that started the aero bike revolution. In 2003, Cervelo became the bike supplier for Team CSC – making them the youngest ever bicycle company to sponsor a pro tour team – a sponsorship deal that would last six years and see Team CSC climb to be the number 1 ranked Pro Tour team.

Sastre winsWith Carlos Sastre winning the Tour de France on board his Cervelo R3SL, Cervelo found itself being hailed as one of the most desirable bicycle brands on the planet.

The R Series

For our “In the spotlight” feature, we look at the single most important product launch from 2005, when Cervelo launched the groundbreaking R3, the first ever Cervelo to use the company’s proprietary Squoval tubing, a concept that Cervelo still use in today’s R Series of frames. The R3 essentially set the mould from which all future lightweight Cervelo road bikes would be made, and quickly established the R Series bikes as a standard by which all other lightweight or “climbing” bikes would be measured.

Over the years, the R Series bikes have gone through a process of evolution rather than revolution, which only demonstrates the confidence Cervelo (and it’s customers) have in their product.

For 2014, both the R5 and R3 are brand new, and Cervelo took the lessons learned with the development of the spectacular Project California and applied them to a production road bikes. In order to understand the R5 and R3, we must first take a closer look at the California.

R5caThe R5ca

In 2008, Cervelo began an engineering project based in California to research into methods of producing lighter and stiffer bicycle frames. Rather than outsourcing the research, or head hunting experts from other industries, Cervelo developed their own staff and facilities. The result of of this ambitious project was the R5ca, a bike frame Cervelo claim is 100 grams lighter and 20% stiffer than it’s nearest competitor. In 2012, the R5ca was ridden by Ryder Hesjedal to victory in the Giro d’Italia, proving it’s credentials as a super bike.

The Rca
Cervelo never sit still. If they did, competitors in the fast moving bicycle industry would over take them and their products would be out of date. The lessons learned when developing the R5ca were translated into a production bike in the form of the R5, and work began on the next version of the Project California bike.

In 2013, Cervelo launched the groundbreaking Rca.

RcaFor the first time, Cervelo’s California team joined forces with the Toronto team to combine the knowledge of the lessons learned developing the S series of bikes with that of the Project California. The aim was to not only improve the structural design of the R5ca, but also to increase the aerodynamics. The RCA went through 93 different frame shapes and 279 Finite Element Analysis tests until the engineers were happy with the RCA and their new Squoval3 tubing profiles. Cervelo opted to use special high grade 3M PowerLux composites and resins which offer superior stiffness to weight, and to increase steerer tube strength they use a proprietary Integran/PowerMetal Nanovate coating technology. The result was a frameset that weighs under 700 grams and offers an aerodynamic saving of 7.4 watts at 40kmh. However, at B#7500 for the frameset, the RcA really is a lottery winner’s dream.

R5 and R3

The Rca is an important tool for Cervelo when developing their production road bikes. Just as the previous incarnations of R5 and R3 were developed using lessons learned from the R5ca, so the 2014 R5 and R3 were developed using the Rca as a starting point.

The new Cervelo R5

By using a slightly lower grade and more cost effective composite, whilst shifting production from California to the Far East, and electing to not use the Integran/PowerMetal Nanovate steerer tube, and using a different bottom bracket design, Cervelo can offer a production version of the Rca in the form of the R5 for half the price. The R5 frameset makes use of all the same moulds, geometry and frame design as the Rca, including the new Squoval3 tubing profiles developed by the Project California team and internal, future-proof cable routing. Cervelo claim it has a 9.5% stiffer bottom bracket and a 15% increase in torsional head tube stiffness. Weight is a claimed 808g for an average frame, making it 18g lighter than the previous R5.

Cycle Art recently sold a Dura-Ace equipped R5 to a customer, and he could not speak highly enough of the Cervelo. For the full review of his bike, visit our review centre.

Revamped Cervelo R3The R3, which is Cervelo’s best selling road bike, also receives a full revamp. Using the same Squoval3 tubing and internal cable routing at the R5 but with a lower grade of carbon and a different fork means the R3 weighs in at 980g, easily hitting the magic sub 1kg mark. Not only that, it still retains similar stiffness and handling as the R5 but at a more aggressive price point.

R3 Dark

Earlier in the year, at the 2014 model range product launch, Cervelo announced they were using up stocks of the 2013 R5 frame by painting it a different colour and calling it the “R3 Dark”. Two variations were made, a 105 equipped version for B#2000 and a SRAM Force 22 equipped version for B#3000 (the frame alone is worth B#3500). By the second day of the show, UK dealers had bought up all the 105 stock, and most of the Force stock. Cycle Art currently has a 51cm and a 58cm left in stock for 2 lucky people who want them.

The usual Cervelo design features…
All R Series bikes make use of the BBRight bottom bracket standard, a 30mm pressfit bottom bracket that has a wider bottom bracket shell that increases stiffness around the bottom bracket area. We’d recommend using Rotor’s super stiff 3DF chainset to make the best use of the BBRight design. In addition, all the R Series bikes make use of a tapered 1 3/8″ steerer tube (for improved stiffness and handling) and SmartWall tubing technology (Cervelo’s way of saying they use carbon where it is needed and not where it isn’t).

Make no mistake, Cervelo have achieved their status in the industry for a reason. It helps that their marketing department knows how to attract customers and create catchy trademarks. However, all the marketing in the world is pointless unless the product can back up the claims made by the marketing department and fortunately for Cervelo, it can.

Cervelo R5 – our quickest selling bike ever!

Cervelo R5When it comes to lightweight, super stiff race bikes, Cervelo are up there with the best. Cervelo bikes have become such a permanent installation in the pro peleton that it’s sometimes easy to forget that the company has only been around since 1995. Founders Gerard Vroomen and Phil White have taken Cervelo from a small, privately owned bicycle company into one of the most famous and revered bike brands in the world and is regarded by many as being the Apple Computer of the bike world.

The Canadian company may not have the heritage and tradition of some of the bike brands in the peleton, but what they lack in history they more than make up for with their extensive use of groundbreaking and innovative technologies, all of which come with fancy marketing names and acronyms.

On the top of Cervelo road bike pile is their much vaunted Project California or RcA, a no expenses spared experiment into bicycle frame design, pushing the boundaries of what is possible. The current RcA is a limited edition, hand made 667g frame, built in California and finished in Canada. If you need to ask how much it costs, you probably can’t afford it.

Cervelo are another company who adopt the trickle down effect, in fact they openly admit that the RcA exists to learn lessons from for their mass production bikes. The R5 is just that – a more affordable production version of the RCA. At B#5199 for a Dura Ace equipped R5, or B#5299 for a SRAM Red version, the R5 is far from cheap. However, the fact is most of the Garmin Sharp team used the R5 during the 2013 race season, so if it’s good enough for them, it’s good enough for us.

After the success of the R3 Dark (essentially last year’s R5 painted as an R3), side by side in the shop you can see how the new R5 demonstrates a move on from the previous model. With more aerodynamic Squoval 3 tubing, internal cable routing, and clearance for 25mm tyres, the R5 uses Cervelo’s methodology of evolution rather than revolution.

The R5 we had in the shop (it lasted about half an hour on the shop floor before a customer put a set of Mavic Cosmic C40 wheels on and bought it) attracted the most attention we have ever seen.

The full gallery of the R5 can be seen at http://www.pinterest.com/cyclea/cervelo-r5/